Ready, Set, GO! Ciele is Ready for Distance with Centric PLM
Summary
As an emerging brand that was relying on spreadsheets, email and offline design programs to ideate, develop and source new products, getting correct information in a timely manner was becoming a problem. There were additional reasons to move the project forward including cementing credibility with suppliers as a new entrant in this space; Ciele launched their first high-performance apparel collection in 2022. Founded by Jeremy Bresnen and Mike Giles in 2014, the Montreal-based company offers high-performance, durable and lightweight apparel and accessories designed for performance and protection, for runners and adventurers of all kinds. What started as just a running cap quickly grew into collections totalling over 300 SKUs sold at cieleathletics.com and select retailers in over 30 countries, including more than 600 stores in North America and 300 in the rest of the world. As a certified B Corp, Ciele is seriously committed to proper data and relationship management to continuously track and improve its social and environmental performance.