Amazon axes some private label brands as part of wider cost cuts

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In addition to the plethora of products sold by third-party sellers, retailers and household names, Amazon also sells goods produced in house, similar to a store brand. The number of Amazons private label brands has expanded rapidly over the years to include things like Goodthreads apparel, Rivet furniture and Presto! Matt Taddy, Vice President of Amazon Private Brands, said in a statement that the company has looked to eliminate some in-house products after determining they didnt resonate with customers. Amazon is significantly paring back its apparel and furniture brands, some of which will remain on its site until they run out of stock, the Journal reported, citing sources familiar with the matter. The move is part of Amazons wider cost-cutting initiatives, but also in anticipation of a possible long-awaited antitrust lawsuit from the Federal Trade Commission, the Journal said.

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