Asos, H&M back Zoa software to incorporate rental on retail websites
Summary
Zoa has introduced its integrated rental technology, which is supported by fashion brands Asos, Zalando, M&S, and H&M Group to enable customers to rent garments directly from their favourite brand’s product pages. Zoa’s integrated rental technology solution claims to be the first of its kind to empower consumers to either rent or purchase items to keep while browsing through retailers’ websites. The software company states that, unlike conventional white-label rental platforms, Zoa’s innovation integrates into retailers’ existing websites, allowing them to offer rental options alongside traditional sales avenues. West continues: “Rental is such an exciting sector right now, and we are happy to now be offering the chance for brands to have this as an option on their website too.” Zoa unveiled its Rental Lab back in September 2022 and described it as a next-gen circular commerce technology for fashion brands. Asos unveiled its inaugural rental edit in partnership with UK rrental marketplace Hirestreet in May with over 180 wedding guest outfits.