Impact Announces the Acquisition of Mediarails
Summary
SANTA BARBARA, Calif. & COLOGNE, Germany--( BUSINESS WIRE )--Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimization, today announced the complete acquisition of Mediarails.Radius by Impact, a performance partnership management platform, started by disrupting the traditional network model and generating significant channel savings that can be reinvested for growth initiatives.As a part of the Impact suite of technology products, Mediarails will continue to be offered as a standalone service, working across the industry to provide partner recruitment and engagement automation.Impacts platform is the first native integration of leading solutions to stop ad fraud, enable more confident decisions through media measurement, attribution, and mix optimization, and create new performance partnerships, including with influencers and strategic partners.Mediarails is a CRM and Growth platform that lets performance marketers (including affiliate managers and influencer marketers) discover and recruit new digital media partners, engage existing ones, and manage it all automatically, allowing them to eliminate the tedious work and focus on higher value-add activities like building new partner relationships, deepening existing ones and growing the company’s bottom line.
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