Pearl Media has acquired LURE Outdoor
Summary
Based in New York City, LURE Outdoors OOH mix encompasses over 120 high profile street level billboards, barricades and storefronts throughout New York City, Brooklyn, Chicago, and Los Angeles.In addition, Pearl continues to focus on delivering brands more specific media buys through partnerships with some of the most sought-after mixed-use developments and large format OOH assets in urban core downtown markets around the country. Today the business has grown in several directions, however we have never lost our love for the medium and we recognized LURE has done an amazing job building out this high-profile permitted inventory in some of the top neighborhoods and cities in the country. "For the last 8 years, LURE Outdoor has led the way in curating and developing niche "cant miss" eye-level Billboards and in-window displays, capturing consumers attention with bold and innovative campaigns. Seaports substantial industry expertise and investing experience enable it to develop successful strategies in partnership with management teams; its relationships and professionals help achieve them. Nearly all of Seaports platform investments have been owned by founders or entrepreneurs seeking a collaborative institutional partner to provide the financial and operational resources to grow their businesses and execute on a successful strategic plan.