Pentland Brands marshals Google BigQuery to improve customer insight | Computer Weekly
Summary
The name behind well-known sports and outdoor apparel brands Speedo, Berghaus, Canterbury of New Zealand, Endura, Ellesse and Mitre, the firm’s products are sold in 190 countries. According to a case study recently published by Pentland Brands’ supplier, Google Cloud channel partner CTS, it works with so many distributors that it found it hard to understand how the products were performing in different territories and among different age groups. The company’s analysts could only look at each individual distributor in isolation because, with no aggregation, combining data was a manual task. Based on Google’s big data analytics service BigQuery, the system CTS has built for its client pulls, Pentland information sources into Google Cloud Platform in “raw form, allowing for reprocessing of data as required in the future”. Computer Weekly requested a supporting quote from Pentland from CTS, but the supplier’s client declined to comment on the project.