Amazon is running a second Prime Day sale in October
Summary
Amazon is hosting a second Prime Day-like sales bonanza in October, the company announced Tuesday, seeking to hook consumers planning to start their holiday shopping early. The discount celebration is partially designed to secure new Prime subscribers, to promote Amazons products and services, and to provide a sales boost in the middle of the year. The company held a 48-hour Prime Day event in July that boosted U.S. online sales 6.1%, resulting in $12.7 billion, according Adobe Analytics. Amazon said it sold 375 million items worldwide during the event, and last week issued upbeat guidance for the third quarter, which analysts said is a reflection of strong Prime Day results. The Prime Day sequel comes as retailers are bracing for a downbeat holiday spending season this year, according to the latest CNBC Supply Chain Survey.
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