Dig raises $65M in investments for innovative restaurant model
Summary
Dig, a vegetable-centric, multi-format restaurant group, has raised series F funding of $65 million for a growth plan coupled with progressive employee benefits and talent retention strategies, according to a company press release.The round, supported by new and existing investors including EHI, the fund affiliated with Danny Meyers Union Square Hospitality Group, Monogram Capital Partners, and Avalt, as well as new investors Kitchen Fund, Eminence Capital, LP and Inherent Group, enables the re-opening of key locations temporarily closed due to COVID-19 and shifts growth to markets that will bring its total restaurant count from 30 to 60 over the next three years.The center of Digs growth plans show competitive operational progress that works to ensure a healthy, agile, and happy workforce. Beta insights show positive impacts on team members ability to create balance, fulfill personal needs, and execute tasks more efficiently when on the job. Build out stage program for 232 Bleecker: With the goal of providing DIG restaurant team members continued learning and development pathways within the company, Digs full-service restaurant, 232 Bleecker, will launch a two-week rotation that will allow employees to work across different stations including prep and live service work. Growth and talent attraction: Eskin is on the hunt to fill eight positions with diverse candidates, including chief operating officer, head of engineering, head of marketing, over 20 chef roles, and finally, several board seats, where he plans to recruit diverse leaders primarily from high growth consumer and technology companies. "Cook for a Person" ethos: Fall seasonal dishes include roasted sweet potatoes, cashew kale caesar salad, roasted squash with pumpkin spice and fried sage, and their Jasper Hill mac and cheese made with a Jasper Hill three-cheese blend, Ithaca milk, whole-wheat pasta, and crispy panko bread crumbs.Dig was founded by Eskin in 2011.