New Trimble platform shares true ETAs with shippers
Summary
In prepared remarks at the conference and in one-on-one interviews with CCJ , Trimble executives said the new platform uses a collection of technologies to give shipper, carrier and logistics customers a unique set of freight visibility information.Competing freight visibility products in the market are unable to provide accurate and dynamic ETAs, they said, because they rely on shipment tracking data from carriers that lacks routing information.ETAs from competing freight visibility products do not account for drivers’ hours-of-service rest breaks, fuel stops and other route variables, explained Mark Botticelli, chief technology officer of Trimble Transportation.The company’s founder, Charlie Trimble, was an early pioneer in commercializing the Global Positioning System for marine, surveying and other geospatial applications forty years ago.Twenty years ago, Trimble got to where it is today by applying its patented geospatial technology in specific vertical markets and designing automated workflows and autonomous capabilities.