Spotify introduces new product to help software development teams with A/B testing
Summary
Confidence is designed to make it easy for teams to set up, run, coordinate and analyze their own user tests so they can quickly optimize their ideas. “Spotify’s data scientists and engineers have been developing and honing our product testing methods for years,” the company wrote in a blog post. “Whether it’s automatically coordinating simultaneous A/B tests or orchestrating the rollout of an AI recommendation system across mobile, desktop, and web, the platform we built scales experimentation best practices and capabilities to all our teams. The music streaming service says its experimentation efforts began in the early 2010s when a few data scientists and engineers started conducting small A/B tests internally. Spotify Backstage is platform designed to bring order to companies’ infrastructure by enabling them to build customized “developer portals,” combining all their tooling, apps, data, services, APIs and documents in a single interface.