Pure Financial Advisors Establishes Partnership with Lee Equity Partners for Next Phase of Growth
Summary
As part of this transaction, senior management and employees of Pure Financial Advisors will remain significant shareholders, as will Emigrant Partners, LLC. Today, the Southern California-based firm serves more than 2,600 households across four offices, while employing more than 30 client-facing professionals that hold the CERTIFIED FINANCIAL PLANNER (CFP\xae) designation. "Pure has established itself as one of the fastest-growing RIAs and has impressively accomplished that feat based solely on organic growth," said Danny Rodriguez, a Partner at Lee Equity. "We started the firm in order to provide family office type services to the mass affluent," said Joe Anderson, President of Pure Financial Advisors. Based in San Diego, CA, Pure Financial Advisors has offices throughout Southern California and as of March 2021 managed over $3.29 billion in client assets.Pure Financial Advisors has been named to many industry awards and rankings over the years including Inc. Magazines Best Places to Work for 2021, Financial Times Top 300 RIAs in the US for 2020, and Best Places to Work in San Diego list by San Diego Business Journal in 2020.If you have any questions about the awards listed or designations mentioned, please visit www.purefinancial.com.Lee Equity Partners is a New York-based private equity firm that partners with successful management teams to build companies with strong growth potential.