Fashion retailer Desigual boosts sales opportunities with data-sharing technology
Summary
Fashion brand Desigual , which runs 500 stores in 100 countries, is reporting higher sales after investing in technology to share data about its stock levels and customers with its online outlets, shops, concessions and franchises.Desigual has redesigned its technology infrastructure to integrate data from 13 different sales channels quickly, without the need to build custom interfaces to link its own IT systems and those of its business partners.Desigual’s five-strong in-house technology team went on to develop a tool for its sales assistants that allows them to show customers the full range of items available from stores and the website.The company used Tibco’s BusinessWorks 5 software to build application programming interfaces (APIs) which feed real-time data about stock levels, prices and purchases by each customer to a central database.Desigual plans to extend the project to allow online marketplaces in Asia, which also sell the company’s fashion products, to feed back data on sales and customer behaviour to the retailer.
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