How ServiceNow, Atlassian And Splunk Are Heading For A Big Battle
Summary
A looming battle pitting ServiceNow ( NOW ) against Atlassian ( TEAM ) could be making investors nervous in the wake of an acquisition last week."We believe that OpsGenie, combined with JiraOps, (strengthens) the companys appeal to IT teams and service management — NOWs core market," Jefferies analyst John DiFucci said in a note to clients.Analysts say that Atlassian is going after ServiceNow after exiting the enterprise messaging market and forming a partnership with hot startup Slack.Raymond James analyst Michael Turits says Splunk and startup PagerDuty also figure as players in a brewing battle."The acquisitions by Atlassian and Splunk do beg the question of whether ServiceNow will need to acquire in order to enter the space more aggressively.
