Xumo to become Charters go-to platform for new video sales
Summary
He said Charter is currently conducting field trials of Xumo products and the company remains on track to start deployments later this year. Xumo has already launched smart TVs that integrate a software platform that supports select pay-TV apps alongside direct-to-consumer streaming services linked to a unified search and discovery system that can take advantage of a voice-based remote. Xumo "will be our platform of choice to deliver to our video subscriptions going forward and ultimately I expect us to provide that to some broadband customers over time as well," Winfrey said. Like Comcast, Charter is not chasing after video subs with steep promotions and is instead using more flexible packages and pricing that it hopes will resonate with different consumer segments. Charter has also made some bold moves to fix issues related to pricey packages that include regional sports networks.