Germany’s ECO Group secures €5M to expand eco-friendly consumer goods portfolio
Summary
Germany-based ECO Group announced that it has raised €5M in Series A round of funding to expand its eco-friendly consumer goods portfolio and diversify the B2B platform with more sustainable products. Per the 2022 Sustainable Market Share Index, sustainability-marketed products have accounted for nearly a third of the industry’s growth from 2013 to 2022, with consistent year-over-year expansion that outpaces conventionally marketed products by approximately two-fold. Now, consumers of all ages actively seek high-quality, eco-friendly alternatives. In line with this trend, ECO Group has developed a unique platform that promotes a generation of innovative brands and a new wave of conscious consumers in the sustainability space. Action Capital, a prominent growth investor, led the round and lauded ECO Group for creating a platform that caters to those trends.