Data Storytelling: Skills and Elements — Whiteboard Friday
Summary
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. So today were going to talk about data storytelling and how that can be used as part of an SEO or a marketing consultants role. What is also very important here is to show the cause and impact relationship between the data points, the projects that youre working on, and what the outcomes of these are. The fourth component, the big circle here that typically people dont really consider in data storytelling is actually the relationships. Whenever you are choosing your visuals, its very important not only to think about the platform where you are storing your reports and how you are building them, but its also important to think about whether you are choosing the most appropriate graphs and charts in order to help the audience understand quickly what the desired actions after the report should be.