Oath Unifies Ad Tech under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers
Summary
Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth.“Oath Ad Platforms is the culmination of years of experience creating world class advertising offerings powered by data and designed to build brands,” said Tim Armstrong, CEO of Oath.Powered by a DSP, native and search marketplace, and exchanges, the platform provides advertisers with the tools and data they need to buy how they want and connect with consumers in intelligent ways.Precisely targeted, flexible in-stream formats help consumers discover, interact and transact with brands across Oath’s properties and quality partners.The publisher toolset grants access to Oaths high-quality advertisers through revenue and video management solutions, powered by data.
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