Croissant Raises $24M in Initial Funding
Summary
Croissant, a New York- and Nashville, TN-based fintech platform which specializes in intentional commerce, raised $24M in initial funding. The round saw participation from Portage and KKR co-founders George Roberts and Henry Kravis. The system integrates into merchants’ existing shopping experiences, offering customers a guaranteed buyback value at checkout. Once customers have sold their items, they are directed back to merchants with new funds to power future purchases. The company’s advisory board of industry leaders includes Rent the Runway Co-Founder and Board Member Jennifer Fleiss; former Chief Merchandising Officer of Intermix Divya Mathur; Lara Meiland-Shaw, a luxury fashion veteran with over 20 years of experience at brands like Louis Vuitton, Moncler, and Saks Fifth Avenue; and Homer and Outdoor Voices Founding Partner Andrew Parietti.