BMW Opens New Shanghai R&D Center. China R&D Strategy Upgraded for Next-level Digital User Experiences.
Summary
Today, more than 3,200 designers and engineers, NEV and software specialists are creating leading-edge innovations in close collaboration with Chinese tech players, start-ups, local partners as well as academia. Going forward, there will be a lot more China in our worldwide R&D organisation.” A future-oriented R&D strategy and innovation mindset has been central to the BMW Group’s rise to its leadership position in the global automotive industry. BMW places a lot of emphasis on the importance of hardware-software integration in car development, with leading-edge software considered essential for a next-level user experience. Designworks Shanghai as local design studio of BMW Group even deeper integrated in R&D centre to bridge the East and the West In 2023, Designworks started its second decade in China and will further integrate with BMW’s world-leading digital development processes based on LED and VR technology, to empower future design through digitalization. T he recently expanded Shenyang R&D Centre Phase II has further strengthened BMWs full process development and validation capabilities for locally-produced new energy vehicles.