London-based AI personal trainer MAGIC lifts €2.3 million to unite holographic tech with celebrity athletes
Summary
They coach users via a series of programmes, giving what feels like 1:1 personal training in strength, dance, boxing, yoga, and sports techniques. An embedded camera in the system tracks your movements, offers instant feedback on your form, and tells you to adjust your position as needed. These include former England Cricket Captain & legend, Sir Alastair Cook, who reveals his secret batting techniques and upper body strength, alongside Strictly Come Dancing champion Katya Jones, who teaches her unique dance methodology. Team GB Olympic record breakers Asha Philip & Desiree Henry coach their techniques to build lower body strength for sprinting, and England Rugby Star Celia Quansah reveals her training regime. Now, we are democratising personal training, aiming to tackle the UK’s alarming inactivity levels and the £6B/year NHS spending on obesity-related ill-health.” Francesco Filia, CEO of Fasanara Capital, commented: “As AI continues to transform the way we live and work such as with ChatGPT and Midjourney, MAGIC and their ReflectAI technology is at the forefront of this exciting trend as consumers demand more personalised health and wellness experiences.” Early fans include Sir Richard Branson who lent his support as the company is backed by Virgin Startup, along with an A-list of British angel investors including the CEO of JustPark (Anthony Eskinazi), Head of Product at Spotify (Martin Gould), CEO of OLIO the food waste app (Saasha Celestial-One), former GM of Stripe UK, President of Citymapper, CEO of Heights brain supplements (Dan Murray-Serter), Co-founder Signal AI (Miguel Martinez), COO of Citigroup (Cameron Dick), CMO of Tough Mudder and co-founder of Beamery.