Hightouch Announces $38 Million in Funding and Launches New Customer 360 Toolkit
Summary
The new product is the first warehouse-native solution that lets analytics and marketing teams handle customer data preparation without engineering support. In every industry, we found teams spending time on repetitive work, like identity resolution algorithms and data enrichment," said Kashish Gupta, co-CEO of Hightouch. "This new funding allows us to build out the product and engineering team necessary to embark on this large endeavor and to shoot for the stars with a larger vision. "As investors since the Series A, weve had front-row seats as Hightouch pioneered the Reverse ETL category, becoming in just a few years an essential component of modern data infrastructure," said Kevin Zhang, Partner at Bain Capital Ventures. Even in a difficult market for software, weve seen exceptional customer adoption from business teams confident in Hightouch and eager to personalize and enrich campaigns without needing expensive, time-consuming integration work.