Hightouch Raises $38M and Unveils Customer 360 Toolkit
Summary
Through our many customer conversations, weve identified a common challenge faced by many companies the need for data preparation prior to activation. For the first time, companies could easily activate data directly from their databases to hundreds of SaaS destinations without building pipelines or relying on manual CSV uploads. It gives them the power of advanced data manipulation, such as calculating custom traits, running multivariate tests, and orchestrating campaigns across their many channels - but without needing to learn to code. Our Traits feature allows customers to enrich user profiles with other first-party data.Identity Resolution is one of the most potent and significant use cases our new suite of capabilities unlocks. In contrast, we empower teams to build multiple highly configurable models to resolve any identity or entity, utilizing all the data within the warehouse.