Custora Raises $13.75M Series B from General Catalyst to Power Customer-Obsessed Commerce
Summary
Custora’s software unifies data from disparate sources, automatically creates rich AI-powered predictive analysis (e.g., lifetime value, personas), and then puts those analytics to use across every internal team and customer touchpoint.According to Deloitte , winning and retaining customers in the digital era requires a mix of personalization, relevance, exclusivity and engagement across in-store and e-commerce.Today’s top retailers are building capabilities in machine learning helping them better understanding customer feedback and make smart product recommendations.But, the penalty for ignoring data-driven customer insights will be high in the ultra-competitive retail environment,” said Larry Bohn, managing director at General Catalyst.Custora serves more than 100 customer obsessed brands around the world including Nordstrom, Ann Inc., Tiffany & Co., Crocs, and Teleflora.