WB+TDP Launches AI Synthomatic - Proprietary Merger of AI Technology + Creative Process, Evolving the Advertising Pre-Visualization Testing Industry
Summary
An AI Synthomatic allows a brand to test more than just the idea, but to see a product that closely resembles the finished product, ensuring more accurate, focused testing, allowing the brand to spend with more clarity.“WB+TDP launched over 40 years ago as a retouching agency, and over the years has adapted to the changes in the ad industry through the addition of services. WB+TDP has grown to include storyboard art, 2D and 3D animation, finished illustration, VR and AR content and NFT production. As the industry as a whole undergoes a fundamental shift, we stand at the forefront of this evolution with the development of the Synthomatic, which will revolutionize advertising production,” said Andrew Kessler, President and CEO, WB+TDP.Continued Kessler, “The creation of our AI Synthomatic division allows WB+TDP to not only evolve as a company, but to shepherd in the evolution of the pre-viz industry, using technology and artistry to be the first to provide our clients, who range from Fortune 500 companies to independent brands, with a robust selection of cutting-edge services.”WB+TDP has spent the last year developing and empowering its roster of over 200 artists, animators, editors, audio engineers, 3D artists to work within AI programs to include a human creative element and evolve their skills to become Synthographers, the artists at the forefront of AI technology. By working in concert with technology, artists are producing work that is on par with a deeply funded and heavily staffed team.A sampling of WB+TDP’s AI Synthomatic art can be found at www.wbtdp.com.A leader in the industry for over 40 years, WB+TDP’s teams are available 24/7, and dedicated to providing the best service, talent, and creative work.About WB+TDPWB+TDP is a full-service multimedia company, providing every level of the creative production process - from storyboards through post-production, with clients ranging from Fortune 500 companies to independent brands. With a global network of over 200 talented artists, WB+TDP boasts the largest and most diverse roster in the industry, led by a team of award-winning, in-house, creative executives, ensuring unparalleled excellence.