Connected Analytics, parent company of ThankUCash, raises seven-digit pre-Series A to expand operations
Summary
Other investors that participated in the round include Accelerex Holdings, San Franciscos Predictive VC and 500 Startups.Also participating are angel investors like Craig Fenton, Head of Strategy and Operations for Google UK, Brandon Drew of SaaS Growth Ventures, among others.The company wants to use the round to aid quality team additions and improve its technology to effectively execute on its latest strategic partnerships.Connected analytics is the company behind ThankUCash, a platform that wants to help companies deepen customer loyalty and increase revenue with data analytics and customer rewards.Founded in 2018 by Simeon Ononobi (CEO), Madonna Ononobi (COO), Suraj Supekar (CTO), and Harshal Gandole (joined later as Senior VP-Tech), the multi-merchant rewards platform is bringing a different approach to how businesses approach customer retention and brand loyalty. The latest round, though not fully disclosed, will take its total investments beyond seven-figures.Connected Analytics, through its first product, ThankUCash developed a reward system to study customers spending patterns, their value preference and retention. Since most of its clients maintain physical businesses, the company had to pause its operations.According to the serial entrepreneur, remote work was also extremely difficult as members of the team experienced various kinds of difficulties. Though Ononobi refuses to name drop the fintech partner or the banks, our best guess will be for readers to expect an Interswitch announcement.We are working to expand to airports, where customers can get rewards when shopping across the nation. We are also working to help online merchants integrate our API to their platform, Ononobi discloses.Considering the calibre of the proposed partnerships, the plans to expand the team with quality additions and upgrade its current technology with the seven-figure round makes sense.
Funding
Review available funding amount, funding date, investors, and linked company information related to Connected Analytics, parent company of ThankUCash, raises seven-digit pre-Series A to expand operations in the interactive ISVWorld profile.