Frontier Capital Announces Majority Growth Investment in Social Media Analytics Platform ListenFirst
Summary
Led by Co-Founders and Co-CEOs Christian Anthony and Jason Klein, ListenFirst is an industry leader in social analytics for major consumer brands, such as NBC Universal, Conde Nast, Time Warner, and Gap, Inc. With deep roots in Media & Entertainment, ListenFirst has emerged as an industry leader in comprehensive social intelligence solutions for consumer brands across a variety of verticals including fashion & retail, travel & leisure, finance, and healthcare.It was clear from the start that Frontier’s approach was unique; a strong focus on culture, transparency and building a team-based winning environment are as important to them as to us,” Anthony said of the decision to partner with Frontier.Klein added: “ListenFirst was founded to drive a future where data, not just instinct, helps guide the way brands make decisions and we are extremely proud of the value our solution and services bring to our clients.Frontier’s deep, focused expertise with SaaS companies just like ListenFirst will help us refine our go-to-market strategy, enhance our product offering, and continue to enable our clients to solve critical business challenges by unlocking the power behind data.”Founded in 2012, ListenFirst is trusted by leading global brands and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more.