Financial Finesse Ventures Invests in OfColor to Drive Financial Wellness Gains Among Employees of Color
Summary
"Since its founding in 2020, OfColor has significantly grown its client base, attracting a number of Fortune 100 partners, and successfully working to improve the financial health of employees of color via fintech tools, culturally relevant content, and financial coaching and therapy led by BIPOC coaches. OfColor has integrated the best from fintech and behavioral finance into a single platformhelping employers enhance their culture to create more productive and engaged teams, and empowering employees with wealth-building tools to secure a financial legacy.Financial Finesse Ventures led a diverse syndicate of investors, all focused on double bottom-line investments that drive financial returns and social good in equal measure. Launched in October 2022, the group was created to change the trajectory of the fintech industry, drive positive social impact, and support companies that both consumers and employers can trust. They integrate the best from fintech and behavioral finance into a single platform and leverage the combination to improve employee financial health. Employers save on benefits, get a robust recruitment and retention tool, and get greater program participation and more present employees.