Sampler Expands Product Offering by Adding AI and UGC Capabilities via Acquisition of AdMass
Summary
The back-to-back acquisitions are part of the companys strategic efforts to expand its product offering and accelerate growth. The integration will also provide brands with an unprecedented level of data, allowing them to target a more precise audience and gain valuable insights that will enhance the effectiveness of their overall marketing strategies. • Yuri Kaplan, the CEO and Co-Founder of AdMass, brings a wealth of entrepreneurial experience and expertise in advertising and technology. • Daniel Lasek, the CTO and Co-Founder of AdMass, is an experienced self-taught developer with a strong background in AI. With the acquisition of AdMass, Sampler is on track to reach one billion first-party data points in early 2024, solidifying its position as a leader in data-driven product experiences.