Bevel Acquired by The Avenue Z Network to Build First Digital Communications Unicorn
Summary
Herzog, previously founder of iCrossing, acquired by Hearst Media in 2010 for $450M, has a vision for the convergence of public relations and digital marketing with a singular focus on growth. By leveraging influential storytelling, digital media and data, we’ll drive brand visibility, build stakeholder engagement and provide clients with measured ROI,” said Herzog. By leveraging her previous financial experience running communications for Point72, she launched a new business model that combines the power of influential storytelling with the analytical mindset of a start-up. Avenue Z works with growth focused companies to create an integrated narrative through public relations, social branding, content marketing, SEO, AI and paid media to connect and convert key stakeholders. Avenue Z is driven by new communications, modern influence and measured brand authority, providing leaders with the platform they need to gain exposure, activate messages across all proven and emerging digital media.