successfully closes financing round
Summary
After the economic downturn and the worst consumer sentiment in 50 years, investors requirements have also changed: its not about massive growth, but profitability.It is therefore all the more gratifying that the current financing round has been completed and investments of CHF 10.5 million have been secured. The Zurich hub is already making a profit operationally and covers all monthly fixed and variable costs of the logistics centre.The crowdinvestors who joined in autumn 2022 had the opportunity to invest pro rata in order to be able to maintain their stake in the company.In addition, the following measures were implemented and successes achieved in recent months: Increase in average order value by approx. 25 % within 4 months from CHF 120 to over CHF 150 due to adjustment of delivery conditions Cost reduction by about 50 % within the last 6 months Dominique Locher took over as Chairman of the Board of Directors from his predecessor Adrian B\xfchrer in April 2023 and supports the founders with his expertise as former CEO of LeShop (Migros Online) Inclusion of the full Alnatura range as well as selected big international brandsFarmy intends to use the new capital to invest further in growth so that the company is financed until break-even. At the same time, following the inclusion of the full Alnatura range, the brands of the large-scale international producers that are popular with consumers have now also been added to the range.As a result, in addition to numerous fruits and vegetables, fresh bread and pastries from eight regional bakeries and confectioners, the widest selection of cheese and dairy products from Swiss farmers, meat from eleven butchers, fresh fish and seafood just like at a Mediterranean fish market, as well as flowers and wine, customers can now also order a selected range from big brands at Farmy. The offer ranges from fruits and vegetables to Swiss cheese and dairy products, butcher-quality meat, fish, crispy delicacies and sweet temptations such as bread and pralines to drugstore items, flowers and wine.