How we know that Apple’s Vision Pro means business
Summary
When the original iPhone shipped, it was impossible to predict how people would come to use smartphones — think about the ubiquity of social networking and the world of Instagram and TikTok influencers; video zoom calls from the car; the rise of audio and video podcasting as a major medium; the use of Google Maps to provide turn-by-turn directions for hundreds of millions of drives; QR-code restaurant menus; thousands of sophisticated games in your pocket; the arrival of voice-based personal assistants like Siri; the ability to scan any bottle of wine and get detailed information about it instantly and (after drinking said bottle of wine) the ability to summon a ride; door-step food ordering from hundreds of restaurants; and thousands of other changes in how people live every day. The visionOS beta contains more than 20 built-in apps, including macOS and iOS standards like Find My, Contacts, Files, Freeform, Home, iCloud, iTunes, Messages, Maps, Calendar, Safari, Apple News, Wallet, Photos, Settings, Shortcuts, Health and Reminders, as well as visionOS-specific offerings that include Animoji Stickers, Family app, EventView, Find My Remote, Game Center, Login, Preferences, Print Center, Quick Look, SideCar, TestFlight and Sleep Widget. While consumers are unlikely to embrace 3D photography (if the public reaction to 3D TV is a reliable predictor), there’s no telling what practical uses businesses will make of this capability. AT&T’s networking head, Jeremy Legg, predicted recently that Apple would add 5G connectivity to Vision Pro, making it a mobile device beyond WiFi — expressing a widely held view in the telecom world. Such an addition would enable enormous numbers of new enterprise uses, such as field work, fleet management and more flexible experiential marketing applications.
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