5 Ways Enable Customers Overcame Rebate Management Challenges | Enable

▤ Summary

Among the panellists were Kris Burgoon, CMO at Vallen USA; Colleen Kennedy, Marketing Analyst at Stemco; Ben Nitz, Director of Strategic Vendor Management at Werner Electric; and Mitchell Koureas, CFO at Barbeques Galore. Vallen also manages multiple special pricing agreements (SPAs) and oversees the allocation of Market Development Funds (MDF) or co-op dollars, which they refer to as rebates. But our ultimate goal is to move away from this reliance on spreadsheets.” BBQ Galore operates as a vertically integrated retailer that procures products directly from factories in Southeast Asia and ships them to Australia for sale. Additionally, we aim to equip our selling teams with the necessary visibility to identify discretionary opportunities and determine where to allocate spending in order to maximize rebate incentives for our company. Ultimately, the key factor in addressing these concerns is having an effective system that offers comprehensive visibility.” Stemco has made significant progress in gathering data, particularly year-over-year comparisons, which allows them to gain valuable insights into their rebate programs.

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