Performance Workwear Brand Truewerk Secures Investment with Stride Consumer Partners
Summary
The deal marks the latest investment in highly innovative performance apparel brands for the partners at Stride.Founded by Brian Ciciora, Truewerk brought to market the most advanced softshell work pants in 2015 and has continued to elevate whats expected from workwear. Growing nearly 3 times year-over-year, Truewerk plans to amplify brand awareness, continue building their owned e-commerce platform, and expand their uniform service offeringwhile still bringing the most innovative fabrics and styles into the workwear market.Stride joins an elite group of investors and advisors including Roundhouse Collective, a private equity group which includes Dan Nordstrom, co-founder Greg Hanson, and outdoor industry executive Steve Meineke, and RZC Investments, an Arkansas-based private equity firm led by Steuart Walton and Tom Walton. "Everyone wants to build a brand with great products, but we want to go beyond just making the highest performance workwear on the market and elevate the lives and work of the men and women who wear our gear every dayon and off the job. In 2015, Truewerk created the award-winning T2 WerkPant bringing softshell to the job site and increasing the comfort, mobility and performance of todays tradesmen and women. Together, we support our partners on their journey as they take decisive steps toward delivering on their vision.During their time together in private equity, the Stride Consumer team has had the pleasure of working side by side with the founders and teams of Brew Dr, The Bruery, Chomps, drybar, Essentia, First Aid Beauty, Jenis Splendid Ice Creams, MacKenzie-Childs, Skinfix, Simms Fishing Products, Tatcha, Truewerk, TRX, Urban Decay, and Yasso.