Apple has bought an AR headset startup called Mira
Summary
Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military, according to a post from the CEO’s private Instagram account yesterday seen by The Verge and a person familiar with the matter. The news comes just one day after Apple unveiled the Vision Pro, a $3,499 mixed reality headset that the company has billed as a new “spatial” computing platform. Jony Ive, Apple’s former design chief, was an advisor to the startup at one point, according to two former employees who requested anonymity to speak without the company’s permission. “Mira builds the most scalable augmented reality hardware + software solutions in the market- enabling frontline workforces with communication tools and information when they need it most,” according to the company’s website. Another big Mira contract is with Nintendo World, which uses its headsets for the Mario Kart ride at its theme parks in Japan and LA’s Universal Studios.
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