Apple buys AR startup called Mira, that makes headsets for the US military - Times of India
Summary
Apple has reportedly acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military. According to a report in The Verge, citing a post from Mira CEO Ben Tafts private Instagram account and a person familiar with the matter. Apple’s former design chief Jony Ive is also said to have been an advisor to the startup.The report further added that Apple had confirmed the acquisition saying that it buys smaller technology companies from time to time, and generally does not discuss its purpose or plans. Apple is said to have brought on at least 11 of Miras employees as part of the acquisition.“Mira builds the most scalable augmented reality hardware + software solutions in the market- enabling frontline workforces with communication tools and information when they need it most,” reads the description on the company’s website.The news comes just a day after Apple unveiled its first-generation augmented-reality headset called the Vision Pro. The device that some analysts are terming as one of its riskiest bets from Apple since the introduction of the iPhone more than a decade ago.
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