Automotive OEMs prioritising UI & UX spend as momentum builds for software-defined vehicles
Summary
In contrast, only 25% of respondents allocated above 30% of their budget towards UI/UX in the previous year, indicating growing recognition of the link between UI/UX and business success. However, respondents also say that macroeconomic conditions, such as worldwide economic downturn and inflation, have negatively impacted their product development in the automotive industry. It’s a stark showcase for how intrinsic software and the car HMI have become to the sector and its growth.” Although automotive manufacturers are facing significant challenges, innovation continues to accelerate. More and more, automotive OEMs are utilising advanced computing platforms and devices to meet their vehicle software’s needs, with some even tapping into consumer grade system-on-chips (SoC) and operating systems. “While most of the automotive industry agrees that innovating on UI and UX is key to success in the current market, managing this process does raise challenges for automakers,” says Miao Luo.
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