Meta to debut new Channels broadcasting tool for WhatsApp
Summary
Meta plans to debut a new broadcasting feature dubbed Channels for its WhatsApp messaging service. The social networking giant said Thursday that the new Channels feature is akin to a "private broadcast service" in which people and organizations can send messages and updates to followers that are separate from the kinds of interpersonal communications that occur between WhatsApp users. Admins who oversee a WhatsApp channel will be able to send text, photos, videos, stickers and polls to their followers, who will not be able to reply to the messages. WhatsApp added that end-to-end encrypted channels may eventually debut in the future for groups like nonprofits or health organizations that want their communications to be more secure. Meta CEO Mark Zuckerberg recently told CNBCs Jim Cramer that WhatsApp will be the "next chapter" for the social networking company, representing an opportunity for Meta to build a lucrative business akin to Instagram and the core Facebook app.
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