Mediatek Teams Up With Nvidia To Deliver A Comprehensive Automotive Solution At Computex 2023
Summary
However, MediaTek recently announced that it would be broadening its scope within the automotive sector to also enable digital cockpit and infotainment applications, through both its own SoCs and partnership with an advanced driver-assistance system (ADAS) vendor. However, I don’t think anyone could foresee MediaTek announcing an extremely deep partnership with Nvidia in which the companies share IP and software and co-design SoCs. At Computex, MediaTek CEO Rick Tsai appeared on stage with Nvidia CEO Jen-Hsun Huang to announce what Tsai calls a “special collaboration with NVIDIA.” This partnership will combine MediaTek’s expertise in building both merchant and custom SoCs with Nvidia’s expertise in GPU compute and AI software to produce a single integrated solution. The companies say that the solutions will support functions in connected infotainment, in-cabin convenience and safety, and that they will give automotive OEMs and automakers more choices on the Nvidia Drive platform. The software-defined vehicle, established by Tesla, has become the driving force (pun intended) behind the demand within the automotive sector for better infotainment, digital cockpit, connectivity and ADAS capabilities.
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