COLUMN: The Power Of The Ever-Changing Solution Provider
Summary
When Joe Balsarotti was 16 years old and hanging out at a computer store, he ended up advising a business owner on what system to buy: a $4,000 Apple II. The reason the business has survived and thrived is a testament to the entrepreneurial drive and razor-sharp customer-for-life focus of Balsarotti and his team. Like the time Balsarotti was asked by a business association colleague to fix a glass-cutting machine that was no longer working and had shut down a manufacturing line. “They call it a ‘Joe project.’” Balsarotti took some old parts and his soldering wire and ended up working from noon until midnight on the system before it was fixed. Needless to say, that plant owner was more than happy to write out the check for the job and even buy Balsarotti a meal at the local Denny’s restaurant as a thank you.