Snowplow Receives Investment From Databricks Ventures

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Summary

Snowplow, a Boston, MA-based provider of an AI-ready customer behavioral data platform, received an investment from Databricks Ventures. Building upon the partnership established between Snowplow and Databricks, the funding will drive joint go-to-market initiatives. These include both further technical integrations and joint solutions to streamline the delivery of AI, accelerated by Snowplow’s first-party customer data. Led by Alex Dean, CEO, Snowplow empowers organizations to generate first-party Customer Data to power Marketing and Advertising performance. With Snowplow, organizations like Strava, Auto Trader, and Software.com reach, engage and win customers, while retaining a data governance posture, with full GDPR and CCPA compliance.

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