IAM Robotics introduces a new solution and a new direction
Summary
The new solution represents another pivot, something that Jay Link and Lance VandenBrook, IAM’s chief commercial officer and CEO respectively, refer to as a mobile, put-to-light wall utilizing a “meet me” approach to people and robots working together. The plan is to stand out in a field that consists of a lot of me too providers taking a similar approach to the AMR leaders. “But we have picked a very different challenge, and one that we don’t think is being addressed.” The different approach is not just an AMR with configurable shelving and the capability of carrying larger loads. “We don’t follow a robot, but we have parallel motion.” In IAM’s meet me model, an order selector working in a zone receives pick instructions from the WMS and walks to a designated location. In late 2022, recognizing that there was – and still is – a shift away from growth at any cost within the venture capital markets, VandenBrook had to take difficult steps to right size the organization to control IAM’s burn rate.