Triton Digital Announces Acquisition of Manadge
Summary
Manadge will enable Triton Digital publishers and demand partners to see advertising-related data and analyze performance in real time via an intuitive analytics platform. With this acquisition, Triton Digital is diversifying its portfolio as Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants as well as direct orders. Integrated with over 60 Supply Side Platforms (SSPs) and ad servers, Manadge offers real-time insights through its interactive business intelligence tools. True to Triton’s audience measurement philosophy, Manadge provides agnostic and unbiased reporting that simplifies the recording and tracking of advertising revenues, leveraging an elegant UI, with expansive graphics and change alert notifications. “Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry,” says John Rosso, President and CEO, Triton Digital.