Habu Announces New Solution for AWS Clean Rooms to Democratize Privacy-Enhanced Data Collaboration
Summary
Habu’s solution helps business users with little technical expertise to easily create and join an AWS Clean Rooms collaboration in minutes. Habu is leveraging AWS Clean Rooms to help companies uncover insights through privacy-enhanced data analysis, empowering them to deliver more customized user experiences and improve their business goals. The addition of this frictionless and more secure collaboration workflow is meaningful for privacy-enhanced data analysis for use cases in advertising and marketing, media, and other industries. “In order to enable data-driven brands to achieve more precise targeting and effective measurement, the need for increased data accessibility is paramount,” said Matt Kilmartin, Habu Co-Founder & CEO. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy safe and compliant ways for better collaboration, decision making and results.