Bud Light Is No Longer America’s Top-Selling Beer After Boycott
Summary
Bud Light has been dethroned as the nation’s top-selling beer in recent weeks, a data analytics company said, a sign that the backlash the brewer received from conservatives over its relationship with a transgender influencer may be taking a toll. 1 spot is Modelo Especial, a Mexican beer made by Constellation Brands, making up 8.4 percent of U.S. retail beer sales in the four weeks that ended June 3, according to Nielsen IQ data analyzed by the consulting firm Bump Williams. The shift follows a conservative-led boycott against Bud Light that started after Dylan Mulvaney, a transgender influencer, posted a video on Instagram on April 1 promoting a Bud Light contest. Bud Light’s share of retail sales has dropped about three percentage points since the boycott began. Anheuser-Busch, the maker of Bud Light, later announced the departure of two marketing executives, but the company’s attempt to backtrack drew further criticism, this time from liberals and members of the L.G.B.T.Q.