Serviceplan Marks US Expansion with Minority Stake in L&C NYC | LBBOnline
Summary
Serviceplan Group, the 2022 Cannes Lions Independent Network of the Year, made great global strides today with the announcement that it is expanding to the US and opening Serviceplan Americas.Founded by two Peruvian immigrants, L&C opened its doors in New York City only two years ago and has quickly become one of the worlds most awarded independent agencies. PJ also suggested to Little Black Book that the partnership with L&C and launch of Serviceplan Americas felt a bit like another beginning for Pereira ODell.L&Cs early success relies on its nimbleness, agility, and creativity in a demanding market, says Gian Carlo. Future and current clients of the agency can tap into all or some of these offerings.Andrew, now CEO of Serviceplan Americas and Pereira ODell, stressed to Little Black Book the importance of sharing the values of independence during this new stage of expansion. "Its an exciting time for our industry, and were proud to launch a completely unique offering that has already proved successful in Europe. We look forward to working together, as a group of independents, to continue to push the boundaries of marketing excellence, and create outstanding results for our clients.