eConsultancy and cScape Examine the Future of Online Customer Engagement
Summary
Leading interactive marketing gurus, including Avinash Kaushik, Ron Shevlin, Andy Beal and Dave Chaffey, will analyse the survey results in a report to be published by cScape.The 2007 Online Customer Engagement Survey found that a majority of organisations were either using or planning to adopt user-generated content, corporate blogs, podcasting and videocasting in the next 12 months.An emphasis on customer engagement, and associated conversion aims, underpins cScape’s integrated marketing consultancy, creative design and technical development services.It focuses on the importance of the mobile channel in engaging customers.The survey, which is relevant for members of agencies, suppliers or vendors, will provide substantial research into current opportunities and obstacles for customer experience measurement.It will also produce unique insights into the political and technical challenges that companies are experiencing when it comes to joining up offline and online channels.Leading interactive marketing gurus, including Avinash Kaushik, Ron Shevlin, Andy Beal and Dave Chaffey, will analyse the survey results in a report to be published by cScape.The survey includes questions about measurement, segmentation & personalisation, customer experience, organisational structure and technology.