How Togai Helps Growing Businesses To Make Their Pricing Pay
Summary
As we developed the company, we couldnt adopt our pricing model quickly enough.Talking to other founders and entrepreneurs, the trio were convinced they had hit upon a common and costly problem. In turn, that makes it very difficult to price whats on offer.The impact of this disconnect is potentially huge, with businesses effectively giving away a lot of their value proposition for free. How is that changing over time?Armed with the data that provides the answers to these questions, Togais users can design new pricing models that far better reflect the value that their customers are actually receiving. But Togai argues the rapid pace of technology requires an imaginative approach.In an artificial intelligence world, the concept of subscribers becomes meaningless because its the code that is solving your customers problems, adds Aravind. This requires a re-think of how pricing models work.The companys funding, aimed at supporting product development and go-to-market strategy, will help it explore and further commercialise the concept.