WeArisma investment raise in Tech.eu

▤ Summary

We are delighted to share that Tech.eu has covered WeArismas investment raise, led by exclusive investment syndicate Adjuvo.Over 75% of the 4.5 billion social media users globally are making purchase decisions based on recommendations of influential third-party content, yet brands still dont understand how their products are performing on consumer feeds.The consumer as a curator is here to stay in this increasingly fragmented purchasing journey and the role played by earned media is ill-understood. We are delighted to take on the critical question of understanding, quantifying and thus predicting the relationship between earned media, commercial impact and market share in the near-term and brand value in the long-term

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