Authentic Brands purchases intellectual property of Hunter
Summary
The company will leverage its network of category experts and operating partners to expedite the expansion of Hunter in the US, Canada, Latin America, Europe, the Middle East, Africa and key markets across Asia and the Pacific region. In addition to the acquisition, Authentic has established a new partnership with the Batra Group, a company specialising in product development, design, sourcing and distribution. Batra will become the core licensee in the UK and continental Europe, operating Hunter’s branded retail stores, wholesale distribution and e-commerce in those territories. Authentic Brands founder, chairman and CEO Jamie Salter said: “We are excited to finalise the acquisition of Hunter, an original footwear and outerwear pioneer. “We are also pleased to expand our relationships with two long-standing Authentic partners, Batra Group and Marc Fisher, each of whom has a proven track record of unparalleled expertise in product development across a range of categories and an established network of prominent retailers.
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