Arena Flowers Achieves Butterfly Mark Certification for a Second Time
Summary
Droitwich, United Kingdom, June 03, 2023 --( PR.com )-- Acknowledging its position as an industry-leading brand and the opportunity to set the bar for industry peers – Arena Flowers continues to drive sustainable business transformation and has been awarded the Butterfly Mark certification for a second time.In order to achieve the Butterfly Mark, companies must achieve a minimum of 50% in each area of assessment: Environment, Social, and Governance (ESG). Arena Flowers sources Fairtrade roses ensuring the full Fairtrade premium is paid, rewarding workers properly ensuring no one is exploited or undervalued in the production of flowers.Reporting: Arena proudly share their mission and the difference a consumer makes when purchasing a hand-tied bouquet as part of its "Our Ethics" and goes further by producing a detailed "Sustainability Report" containing energy conservation approaches, how it is eliminating pesticides in the supply chain as well as its less water and less impact approaches.Positive Luxury’s four-part methodology is uniquely tailored for the luxury industry, and the only certification that focuses on innovation and future sustainability risks. The company put people and their wellbeing, both physical and mental, at the heart of the business and lives its mission to grow the best flowers with the least impact on our planet.” - Diana Verde Nieto, Co-Founder of Positive Luxury“Arena has placed ethicality and sustainability at the heart of the business for a decade and successful ESG+ certification is testament to our commitment to deliver the highest quality with utmost care. Equally valuable is the community of founders, owners and brands who share this commitment to improving the world we live in through vision and innovation. The Butterfly Mark provides a transparent view of our strengths and capacity to improve, and I am very proud to display it.” - John Hackett, CEO of Arena FlowersOther interior luxury brands that have been awarded the Butterfly Mark include The Rug Company, Bamford, Sarafumi, The Universal Soul Company and more.